Social Network Analysis

Organization Design

10 weeks

Brandon Whitely

My partner and I worked with the Design Development team at Google to understand the project organization for their new Sunnyvale expansion. We conducted a social network analysis to study relationships at the individual within Google and at company level with partnering organizations.

We analyzed communication, hierarchy, advice and reliance networks to identify areas of miscommunication and misperceptions. Our insights from the analysis helped to improve workflow for the next design phase.


(The project is under NDA so network graphs are anonymized for privacy reasons).

Winter 2018


This slideshow requires JavaScript.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s